Business

Geo Scope

Gain better geographical insights about New Zealand consumers.

Business

Geo Scope

Gain better geographical insights about New Zealand consumers.

Product overview

Want to gain better geographical insights about New Zealand consumers?

Geo Scope offers comprehensive coverage of addresses across New Zealand (NZ), complete with an identifier for residential properties. This identifier supports insights and strategies when linking Geo Scope to your existing customer data or demographic and profiling information.

Geo Scope is a useful tool for businesses, government agencies, and researchers. It enables organisations to make accurate assessments at any geographical level.

Key features and benefits

1
Data accuracy
Built upon NZ’s authoritative property data and updated monthly with Centrix intelligence, Geo Scope ensures accuracy and up-to-date residential insights.
2
Visualise on maps
Mapping coordinates enable seamless integration with mapping software, allowing precise visualisations and effortless connection to Google Maps.
3
Links to statistical data sources
Connect to statistical, demographic and customer profiling data using meshblock and statistical area unit identifiers.
4
Supports single view of customer
Utilise Geo Scope to standardise address data to support a single customer profile, enabling assessments at individual and household level.
5
Residential Household Identification
This special feature helps to recognise nearly all residential households in NZ.
6
Nationwide Coverage
A comprehensive database of addresses throughout NZ.

Geo Scope can be used to…

Gain timely insights into evolving residential populations, aiding the assessment of business opportunities and social service needs.
Measure market share accurately (i.e., identify customer households and non-customers) anytime, without waiting for statistical data updates.
Assess residential scenarios at any level of granularity, including at the household level.
Manage franchise and sales territories based on household counts in specific areas.
Note: The address database combines Land Information NZ property data with intelligence from Centrix.
This comprehensive collection of addresses throughout New Zealand complies with privacy laws and the Centrix privacy policy.

FAQ

Geo Scope is a database of addresses across New Zealand with key links to empower insights.

Geo Scope can be used by businesses, researchers, and government agencies to help make informed decisions based on demographic data. Geo Scope information is not available for use by individual members of the public.

You can use the information to update your own customer records, and to perform demographic analysis.

The information in Geo Scope combines Land Information NZ property data with intelligence from Centrix. This comprehensive collection of addresses throughout New Zealand complies with privacy laws and the Centrix privacy policy.

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Need help to get started?

To find out more or start using Geo Scope, contact your account manager or email